Creating Data Distribution Channels
Learning Objectives
- Create distribution channels for each specific sales point
- Customize the content structure for each distribution channel
- Design automatic distribution rules for product sheets
- Select product sheets to use and configure the data to be distributed across different channels.
Overview
As an e-commerce manager, you must ensure smooth and consistent distribution of product sheets across various platforms. Between the website, marketplaces, and physical stores, each channel has its own format and content constraints.
With the PIM, you can customize data for each channel. Set up tailored rules: key products are optimized for the main website, while others meet the specific standards of marketplaces. This targeted approach allows you to meet customer expectations precisely, while maintaining consistency in the user experience.
Agility is also a key advantage. With just a few clicks, launch a new collection across all channels or schedule the removal of seasonal products at the end of their life cycle. The result: considerable time savings, increased visibility, and reduced time-to-market, allowing you to stay ahead of your competitors.
With channels, orchestrate your omnichannel strategy and optimize every commercial opportunity.
Prerequisites
You should already be familiar with the courses and processes listed below. If some of these courses are unfamiliar to you, start by studying them.
Courses
| Title | Duration |
|---|---|
| Creating Channels | 5 min |
| Managing Classifications in a Channel | 5 min |
| Creating Saved Search Lists | 5 min |
| Managing Data and Content Distributed in a Channel | 10 min |
Updated 8 days ago